2018 Copy Changes/Splits

Advertisers may change copy along regional lines or sub-regional lines.

FOUR-COLOR COPY CHANGES CHARGES (NET)* MINIMUM UNIT
Full-run, one copy change $5,180 Full page
Regional, per change $2,070 Full page
Perfect A/B $8,800 --

Charges apply for national copy splits. For regionals, charges apply for each creative after the first creative.